H&C

PROJECT YEAR
2021
CLIENT
H&C
PROJECT TYPE
UI/UX Design

Collaborative UI/UX Design for Seamless Experiences

As a dedicated UI/UX designer, my role is pivotal in harmonising the needs of both internal and external stakeholders while ensuring the achievement of business objectives. By delivering engaging and purposeful experiences, I consistently bridge the gap between user expectations and organisational goals.

Design Approach: Integrative and Device-Adaptive

Utilising Figma, a versatile design tool, I craft interfaces that transcend platforms. My design process extends to a spectrum of devices, including iOS, Android, Apple TV, Fire TV, iPad, and desktop. This adaptability ensures a seamless user experience across various platforms, promoting accessibility and user satisfaction.

Prototyping and Interaction: Crafting Dynamic User Journeys

Leveraging prototyping tools like Protopie, I bring designs to life through interactive prototypes. This approach allows stakeholders and users to engage with the envisioned product, fostering a deeper understanding of its functionality and interactions. The dynamic prototypes also facilitate usability testing, enabling iterative enhancements.

Usability Testing: Iterative Refinement for Optimal Experiences

Conducting usability testing forms a pivotal part of my design process. By gathering user feedback, I refine and fine-tune interactions to align with user expectations. This iterative cycle ensures that the final design is not only visually appealing but also intuitive, resulting in an experience that resonates with the target audience.

Paper Wireframes: Streamlining Internal Validation

I employ paper wireframes as an agile means to test and iterate designs internally. This hands-on approach fulfillquick iterations and validations before proceeding to more detailed digital designs. By rigorously assessing paper wireframes, I optimise the design's foundation, ensuring that only the most effective concepts transition to the digital realm.

Stakeholder Engagement: Elevating Collaborative Vision

Regular engagement with stakeholders forms the cornerstone of my process. I present designs for review, incorporating their invaluable input. By aligning the design with their perspectives and business goals, I facilitate a cohesive vision that speaks to both user needs and organisational aspirations.

In conclusion, my UI/UX project approach revolves around collaboration, adaptability, interactivity, testing, and stakeholder engagement. This comprehensive strategy results in the creation of impactful and user-centric designs that not only fulfil business objectives but also resonate with the end-users across a diverse range of devices and platforms.

horse and country across all devices
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“I truly appreciate Conor's approach of providing a plethora of design options. This strategic choice greatly assisted us in crafting an appeal that strongly resonates with our users.”

H&C

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