All work

Visa · World Cup fan game · 2022

Visa Go

A fan game for Visa at the 2022 World Cup: answer, earn points, find lootboxes near partner merchants.

Visa Go cover
Client
Visa
Role
UI Design
Timeline
6 Months
Team
2 UI/UX Designers, 1 Developer

The work

Visa Go combined World Cup trivia with rewards for Visa's clients at the tournament. I designed the core loop in five screens, from push notification to question, answer, reward and wallet, and the path for players who run out of lives, which sends them to find lootboxes near Visa partner merchants.

Design, technical and marketing requirements were aligned across teams so the product shipped on time for the tournament.

Tools

  • Figma
  • Protopie
  • Trello

Main flow · Hi-fi

From lock screen to 100 points

The core loop in five screens: a push notification, a World Cup question, the answer reveal, the reward and the Visa wallet it feeds.

Lives lost · Hi-fi

When the answer is wrong

Losing your last life opens a new path: a story-style prompt sends fans to find lootboxes near Visa partner merchants, ending at the Lusail Stadium drop.

Visa Go design detail
Visa Go final screens
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