- Product design and UX
- Designed end-to-end journeys across mobile, web and TV for H&C+, an OTT platform in 50+ countries: tiered and entitlement-based flows for 3 plan types, a post-sign-up onboarding flow and a 4-device account limit. Also designed ISA and pension flows with usability test planning.
- Leadership and delivery
- Lead UI/UX on 5+ client engagements. Produced leadership sign-off proposals (such as the device-limit strategy), evaluated 15+ OTT vendors, and built pitch narratives for La Liga and Saudi Pro League fan platforms. Partnered with product, engineering and senior leadership.
- AI and training
- Corporate AI trainer with General Assembly, delivering 40+ sessions to 500+ learners at News UK, GE HealthCare and Deloitte. Built AI tools in production, including an “ask the data” insights dashboard with synthetic personas and an agentic ad-generation pipeline using MCP integrations.
- CRM and growth
- Built Braze lifecycle experiences for Christie’s (opt-in flows, RSVP pages, in-app messages, content cards), supporting 20+ events and sales with a 65% opt-in or RSVP rate. Ran GA4 analysis to identify subscriber-driving events for H&C. Integrated Klaviyo, Chargebee and Stripe data across 5 data sources.
- Creative technology and frontend
- React · Next.js · TypeScript · React Native and Expo · SwiftUI concepts · Web Components · GSAP and ScrollTrigger · Scroll-driven experiences and microsites · Data dashboards · AI video and ad generation · 3D (Blender)
- Tools
- Figma (Dev Mode, Make, FigJam) · Claude Code · Cursor · Codex · VS Code · Higgsfield · shadcn/ui · Tailwind · Recharts · Supabase · PostgreSQL · FastAPI · Python · RevenueCat · Railway · GitHub
- Industries
- Luxury and auction · Fintech and financial services (ISA, pensions, payments) · OTT and streaming · Sport and fan engagement · Consumer apps