H&C offers live streaming of top-tier equestrian events from around the world, bringing the thrill of competition directly to your screen. In addition to event coverage, H&C produce exclusive original series and shows that dive deep into the world of equestrian sports.
As a dedicated UI/UX designer, my role is pivotal in harmonising the needs of both internal and external stakeholders while ensuring the achievement of business objectives. By delivering engaging and purposeful experiences, I consistently bridge the gap between user expectations and organisational goals.
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Utilising Figma, a versatile design tool, I craft interfaces that transcend platforms. My design process extends to a spectrum of devices, including iOS, Android, Apple TV, Fire TV, iPad, and desktop. This adaptability ensures a seamless user experience across various platforms, promoting accessibility and user satisfaction.
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Leveraging prototyping tools like Protopie, I bring designs to life through interactive prototypes. This approach allows stakeholders and users to engage with the envisioned product, fostering a deeper understanding of its functionality and interactions. The dynamic prototypes also facilitate usability testing, enabling iterative enhancements.
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Conducting usability testing forms a pivotal part of my design process. By gathering user feedback, I refine and fine-tune interactions to align with user expectations. This iterative cycle ensures that the final design is not only visually appealing but also intuitive, resulting in an experience that resonates with the target audience.
I employ paper wireframes as an agile means to test and iterate designs internally. This hands-on approach fulfillquick iterations and validations before proceeding to more detailed digital designs. By rigorously assessing paper wireframes, I optimise the design's foundation, ensuring that only the most effective concepts transition to the digital realm.
Regular engagement with stakeholders forms the cornerstone of my process. I present designs for review, incorporating their invaluable input. By aligning the design with their perspectives and business goals, I facilitate a cohesive vision that speaks to both user needs and organisational aspirations.
In conclusion, my UI/UX project approach revolves around collaboration, adaptability, interactivity, testing, and stakeholder engagement. This comprehensive strategy results in the creation of impactful and user-centric designs that not only fulfil business objectives but also resonate with the end-users across a diverse range of devices and platforms.
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