Embarking on this remarkable endeavour was a privilege, offering us an unparalleled opportunity to take the reins of design ownership. Our initial steps were guided by the creation of mood boards, channelling inspiration towards an exploration of esteemed partnerships like Visa and FIFA. We scrutinised the triumphs of past World Cup apps, seeking insights that would shape our creative path.
The next stage ushered in a realm of creativity as I sketched out concepts. My focus was on crafting an interactive feature or game that would resonate with every attendee of the World Cup. The thought of a Quiz struck me, and I translated this idea into sketches featuring a football pitch with strategically positioned circles for questions on screens.
Refinement was paramount. Transitioning from sketches, we transitioned to producing low to mid-fidelity wireframes on Figma. Our objective crystallised into an interactive quiz that would captivate World Cup attendees. Diverse screens emerged, complete with augmented reality (AR) capabilities. This innovation allowed users to uncover treasure chests, unlocking extra lives and enhancing engagement.
A captivating project journey commenced, highlighted by our unprecedented design ownership. Moodboards served as the springboard, guiding us towards a research expedition into the world of esteemed collaborations like Visa and FIFA. Insights from previous World Cup app partnerships fueled our creative ambitions.
The stage was set for unleashing creativity as I translated ideas into sketches. The central goal was to devise an interactive element or game that resonated universally with World Cup attendees. The concept of a Quiz took root, evolving into sketches of a football pitch adorned with strategically placed circles, each a potential question point.
Our focus seamlessly shifted towards refinement. Emerging from the sketch phase, we migrated to Figma, translating concepts into tangible low to mid-fidelity wireframes. The overarching objective: a captivating interactive quiz tailor-made for World Cup enthusiasts. An array of screens unfolded, introducing augmented reality as a game-changer. Users could discover treasure chests, amassing extra lives and heightening their engagement.
In retrospection, this project captured not only design innovation but also a journey of strategic evolution. From initial inspiration to interactive realisation, every phase unveiled opportunities for growth, collaboration, and the seamless fusion of creativity and technology.
