01
The Johnny Marr Collection
Thirteen guitars for Christie’s, shown one at a time. I built it from their designers’ Figma files, then rebuilt it as a stepped carousel after review.
I design products and build interactive experiences: interfaces that feel effortless, stories that feel cinematic, and decisions I can explain and measure.
Case studies 03
Three projects, in depth.
Each one covers the situation, what I did, the decisions I made, who I worked with and what I’d do next.
02
AJ Bell
One tokenised design system for a UK investment platform. The primary button colour was settled by a 200-person test.
03
Horse & Country
Six platforms, 30+ user tests. Engagement up 25%, retention up 20% and development time down 40%.
More work 10
Live builds, concepts and earlier products.
Shorter write-ups. The concepts are self-initiated pitches, built to show an idea working instead of describing it.
Christie’s · Interactive experiences
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01The Last Light of RomePitch conceptSix ways into one Turner painting2026
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02The St Ives SchoolCommissioned, liveCollection scroll storyLive ↗
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03A Collection of JewelsPitch conceptExplorable collection canvasLive ↗
Product design · 2021–2025
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04Horse & CountryHorse & CountryStreaming apps · Case study2023–now
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05ClassVRAvantis EducationResearch & website redesign2025
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06Opta MaxOpta · Stats PerformPlayer of the Match game2024
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07FanfinityFanfinity · InPlay LabsFanClash: leagues & live match game2022
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08Visa GoVisaWorld Cup fan game2022
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09Deva RacingDeva RacingSyndicate owners app2021
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10Freda O’Reilly BeautyFreda O’ReillyWebsite & bookingsLive ↗
About
The same way of working, whatever the product.
I’m Conor Maguire, a product designer and creative technologist in London, with 6+ years of contract work across fintech, streaming, sport and luxury.
I started out teaching UX at General Assembly, then designed Visa’s World Cup fan platform and Opta’s live-data game. Since 2023 I’ve designed Horse & Country’s streaming apps for mobile, web and TV, alongside contracts for ClassVR, Fanfinity and AJ Bell.
I design in Figma, prototype in ProtoPie and build in code: product design, design systems, interactive experiences and the handoff in between.
Four principles I hold to
- 01
Give the important thing weight
One focal point per screen. A live broadcast leads the page it is on, and the primary button is the only thing on the page in its colour.
- 02
Test before build
Prototypes go in front of real users before engineering time is spent. Being wrong in a prototype is cheap.
- 03
What ships is what was designed
I stay through the build, or build it myself, and check the live product against the design until they match.
- 04
Write the rules down
Tokens, specs and checklists, so decisions survive handoff. This site is built against a written rulebook of 19 UX laws.
Available now for contract, freelance and agency work · Remote or London
Experience
- Christie’sCreative Technologist · Interactive sale experiences2026–now
- AJ BellUI/UX Designer · Website redesign and rebrand2026
- FanfinityUI/UX Designer · Web and mobile product2025–26
- ClassVRUI/UX Designer · Research and website redesign2024–25
- Horse & CountryUI Designer · Web, mobile and TV streaming apps2023–now
- OptaUI/UX Designer · Player of the Match game2022–23
- VisaUI/UX Designer · World Cup AR fan platform2022
- General AssemblyUX Instructor · Corporate AI training2021–now
25%
More user engagement at Horse & Country
40%
Less development time, from tested prototypes
12.5%
Higher click-through on new lots at Christie’s
200
Participants in the AJ Bell button colour test
Testimonials
What it’s like to work with me.
Conor has been valuable from day 1 of our project. He was pushed into the deep end and took on project challenges with no hesitation. He made an effort to understand the product and work with the development team to get the best user interactions and designs for the customer. It was a pleasure to manage him.
Angelina DyerManaged Conor at Horse & Country What stood out to me the most was his remarkable ability to simplify any challenges we faced while working on our first client project. Whenever my team and I encountered obstacles during the project, Conor would step in to provide valuable insights and help us break down complex problems into manageable steps.
Anna JaskoUX Design Immersive student, General Assembly
Working with AI
Designing and building with AI.
I use Claude Code and Cursor to turn designs into working builds. The Johnny Marr experience was built that way from Christie’s Figma files. The St Ives School and A Collection of Jewels I took from concept to live myself, and so was this site.
The agents write most of the code. I decide what gets built, read every change and check the result against the design before it goes live.
I also teach this. I run AI training for General Assembly’s corporate clients, including News UK, GE HealthCare and Deloitte.
Claude Code · Cursor · Figma Make
Contact
Got something worth building?
A contract role, a freelance project or an agency booking: tell me about it.